scale stage: 2million to 10million+

2M to 10M Isn’t a Dream,

It’s a Strategy

Scaling isn’t just about growing bigger—it’s about getting the strategy and structure right from the start. The bigger you get, the harder it becomes if your foundations aren’t solid. I’ve seen it time and time again—strategic insight and strong foundations are non-negotiable. - Janine Allis

Join March 2025 Cohort - Limited at 40 posts only

Scaling to 800 Stores with boost Was Different Than Scaling to 4—Let us Show You How

❌ Lack of Clarity on Growth Options
"You’re torn between different growth paths—should you scale operations, expand your product line, or invest in new markets? You’re unsure of which path will lead to long-term success."

❌ Leadership Growing Pains
"Your role has shifted, but you're still caught up in day-to-day operations. You need to focus on big-picture growth, but you’re not sure how to let go."

❌ Scaling Too Fast
"Your business is growing, but the systems, processes, and infrastructure aren’t keeping up. You need optimised systems to sustain your growth."

❌ Financial Overwhelm
"You have cash flow, but managing it effectively for growth is a constant challenge. You need to reinvest wisely to fuel your expansion."

That’s where The Business Academy comes in.

You need to learn from people who has done it before because of this one thing:
If someone hasn’t done it, they cannot show you the way.

save thousands of dollars of mistakes

The Business Academy course is limited to 40 businesses per cohort to ensure you get the personalised attention you need to break through the growth stage.

✅ Scale Your Marketing and Branding
"At this stage, your marketing needs to evolve. What worked before won’t drive the same results. We’ll show you how to scale your marketing strategies, refine your branding, and reach the right audience to drive sustainable growth."

✅ Build and Scale Your Team
"As you grow, you need a strong, capable team that can support your vision. If you’re still wearing all the hats, it’s time to shift. We’ll help you learn how to build, motivate, and lead a high-performing team that can drive your business forward."

✅ Step into Your Leadership Role
"Your role as the business owner needs to evolve as your business scales. If you’re still caught in the day-to-day operations, it’s time to make the shift to a strategic leader. We’ll show you how to focus on the big picture and lead with confidence."

✅ Manage Finances for Sustainable Growth
"With cash flow coming in, managing reinvestment for growth becomes crucial. We’ll teach you how to make smarter financial decisions, reinvest wisely, and scale sustainably without running into financial challenges."

Join March 2025 Cohort - Limited at 40 posts only

What You Get With The Business Academy

  • Live, Four-Day Online Course

    Access personalised coach led course. Learn from real-world examples and proven strategies

  • Daily Q&A Sessions with janine allis

    Get direct access to Janine Allis, Matt Purcell and our coaches. Janine doesn’t do Q&A like this anywhere in the world.

  • be segmented into you revenue stage

    Meet other founders in your stage and learn, network and share.

  • Make Sense of Your Numbers

    Get the insights you need to scale with confidence.

  • Fix Your Marketing & Branding

    Attract the right customers and stop wasting money.

  • Create a Growth Plan that Works

    No more guessing – a clear, actionable strategy to follow and business models to consider. Franchising? Company own? Which one? We’ll help you figure it out.

Be one of the 40 business owners and transform your business

Before The Business Academy:

❌ Lack of Clarity on Expansion Options
"You're unsure whether to franchise, diversify your product line, or enter new markets. The options are overwhelming, and you’re stuck trying to decide the best growth path."

❌ Stuck in the Day-to-Day Operations
"Your role has shifted, but you're still tangled in day-to-day tasks. This makes it hard to step back and focus on strategic growth."

❌ Marketing and Branding Not Scaling
"Your marketing strategies that worked in the beginning aren't bringing in the same results. You're struggling to scale your marketing and branding to match your growing business."

❌ Team Growth and Leadership Struggles
"You're still handling a lot on your own, and your team isn’t fully aligned with your vision. Leadership is becoming challenging as you grow, and you’re unsure how to manage your expanding team."

Before The Business Academy:

✅ Clear, Actionable Strategy for Expansion
"We’ll help you evaluate all growth options—franchising, diversification, or new markets—with a clear roadmap and the tools you need to scale confidently."

✅ Systems That Support Your Growth
"Put the right systems in place to handle your expansion, so your operations run smoothly as you scale. No more chaos or bottlenecks."

✅ Scalable Marketing and Branding
"Learn how to refine your marketing strategy to reach your ideal audience, build stronger brand awareness, and drive growth at scale."

✅ Confident Leadership and a High-Performance Team
"Shift from working in your business to working on your business. We’ll help you build a high-performing team and step into your leadership role with confidence to drive your business forward."

Join March 2025 Cohort - Limited at 40 posts only

Join the March 2025 Cohort to get unstuck from 0-500k

What’s Included in the Course:

✅4 days live in an exclusive group of 40 owners

✅ Be segmented into a group in the same stage

✅Step-by-step implementation and coaching

✅Real business examples and case studies from our coaches

✅ Exclusive Q&A sessions for personalised advice from Janine Allis, Matt Purcell & Team

✅ Templates, tools, and playbooks

✅ Walk away with a 6-12 month blueprint to know how to grow your business

Investment:
Normally: $10,000
Today: $3,000

Limited spots available
Payment plans available.

Who Is This Course For?

  • Businesses making 2M-10M looking to scale confidently and sustainably

  • Entrepreneurs feeling overwhelmed by the day-to-day and needing strategic clarity to grow

  • Founders who are ready to step into a leadership role and build a high-performing team

  • Business owners unsure of the next step—whether it’s franchising, expanding into new markets, or diversifying their product line

  • Companies struggling to scale their marketing and needing strategies that drive growth at a larger scale

  • Leaders who want to break free from operational tasks and focus on long-term strategy

  • These past four weeks have been nothing short of phenomenal

    I've had the privilege of meeting some amazing people and I'm incredibly grateful for the entire experience.

    David Forge
    - Forge Landscape Studio

  • this course is worth every penny.

    When I learned that Janine Allis had created a business course, I knew it was exactly where I needed to be. If you are looking for real-world guidance and expertise, this course is worth every penny.

    Natalie Jacobson
    - Health Junkee

  • mum life & business

    If you're a mum like me seeking clarity in of running a successful business, The Business Academy is a game-changer. It also conveniently aligned with school hours from 9:30 am to 2.00pm.

    Lisa Tu

    - Sweet Botanics

  • I learned so much

    I felt excited and motivated to attend the course. I learned so much from the smaller subgroups I interacted with daily, and we had a lot of fun along the way. I wholeheartedly recommend taking this course and investing in yourself.

    Johann Kelaart -Owner Engage 1on1 Psychology

A sneak people into some of the modules

✅Planning

✅Business Expansion Guidance

✅Brand & Markerting

✅Finances

✅ Exclusive Q&A sessions for personalised advice from Janine Allis, Matt Purcell & Team

✅ Walk away with a 6-12 month blueprint to know how to grow your business

only 40 spots available

We kick off on March the 4th to the 7th (Tue-Fri). Once enrolment is closed, you will not be able to join until the next cohort.

Join March 2025 Cohort - Limited at 40 posts only