GROW YOUR BRAND AND BUSINESS
WITH AUSTRALIA’S LEADING
PERSONAL BRANDING EXPERT
BRAND PARTNERSHIPS WITH
Being invisible is your problem,
not your talent.
Your brand isn’t successful because of 3 reasons…
1. You’re Not
Good Enough
Having lots of followers doesn’t make you credible, having proof and skill does.
Many fake it to make it. You? You’ve got to face it to make it. You need…
Proof to show who you are in your industry
Frameworks to turn your content into customers & sales
Stories & Insights to become the authority in your field
Unbiased Endorsements that build trust
You need a plan.
2. You’re Not Known Enough
Talent is never enough.
If you’re not known, it’s because you lack:
The Skill to present yourself in the marketplace
The Strategy & Identity to understand who you are in your industry
The System to turn your content into customers & sales
The Sequence to become the authority in your industry
You need a system.
3. You’re Not Clear Enough
When you are not clear, you confuse.
When you confuse, you lose.
Here’s the hard truth:
They don’t know what you do.
They don’t know how you can help them.
You don’t have clear offers or product/service ladders.
You haven’t niched down well enough.
You need a strategy.
The Personal Branding Sensei
MATT PURCELL
Matt Purcell is one of Australia's leading voices in business, branding, and media, working with top public profiles and brands.
He is a successful entrepreneur, speaker, and founder of KYU Media and Social Kung Fu, as well as co-founder of The Business Academy with Janine Allis.
Adopted from South Korea, Matt is passionate about supporting youth in the fight against bullying and abuse. Through his initiative, Social Kung Fu, he aims to educate 1 million students and parents with evidence-based training to empower the next generation.
Matt was recently awarded the Sydney Young Entrepreneur Award in Media and PR.
trusted by the best
-
![]()
Layne beachley a0 - 7x world surfing champion
To be the best you have to work with the best. Matt is a champion story teller. Expert in digital media, he has taken my digital presence to a whole new level.
Matt is a passionate, positive, purpose driven leader, focussed on driving value and growth for every client. -
![]()
ERin Seo - global business marketing tiktok
Matt such a credible and engaging speaker and has world class knowledge and experience on branding and content.
The commitment you showed us was invaluable and we are so tremendously grateful for your leadership and support throughout working with you. Thank you Matt! -
![]()
erin deering - co-founder of triangl & founder of Deering
I’ve had the privilege of working with Matt very closely and there is simply no one like him.
He dissects personal branding better than anyone I have ever encountered.
Without a hint of ego, he offers all his wisdom with compassion and integrity. 10/10!
resources & free downloads
👇
resources & free downloads 👇
Free cheatsheet: HERE'S
HOW OFTEN TO POST TO GROW
Know how often to post—insights from working with TikTok, Meta, and top experts.
the best course on being in the media:
Media training masterclass
The #1 skill to create mic-drop moments in the media and interviews—boosting your brand's authority and attracting new opportunities—is media training. This offer gives you 90% off the cost of in-person training.
Watch & Listen
Matt regularly speaks in the media on business and youth mental health. He interviews high profile guests and is a in demand keynote speaker
137K FOLLOWERS
