Here’s the trick to getting the best out of your social media videos.

Use better headlines.

When you’re starting your videos or copy, you’re making a royal mistake by saying unnecessary introductions.

These hooks have been tested in real-world scenarios with some of the biggest names in the game, and now I’m giving them to you.

  1. Pain Headlines:

    • Focus on problems or mistakes to prompt immediate action.
      Example: “This is 1 of the 5 [Problem] mistakes to avoid in [Topic]”

  2. Gain Headlines:

    • Promise positive results or benefits.
      Example: “Most people think [X] but...”, “How to become [Desired Result] when you [Challenge]”

  3. Personal Experience Headlines:

    • Share personal stories or lessons learned to establish relatability.
      Example: “Why I stopped [X]” or “Lessons I learned [After Event].”

There are 4 other categories!

Get your hands on these 70+ viral hooks now, and start seeing the difference in your engagement


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Before you go, Here’s something that will get your a stack of views 👇

  • building a great brand isn't about what you know, it's about what you show.

    - Matt Purcell